CM01 – Due Week 8
Identify colour theories as they apply to the digital imaging context using appropriate sources of information and standards investigating the areas of capture, display, output and archive spaces, investigate and report on the implementation of colour management in a ‘real world’ workplace. Maintaining accurate and comprehensive details of sources of information and standards.
Students are research the following colour theory and theorists and create an in-‐order timeline on the development of the science of colour theory and how it is used with colour management today Aristotle-‐ Rainbows
Isaac Newton-‐Prism Theory Goethe-‐ Psychology of colour Munsell-‐ Hue, Chroma and Value Itten-‐ Colour contrasts Subtractive colour
How do the eyes/brain perceive colour?
In this assessment students are expected to enter their findings in a blog format. Use image samples and/or other referenced materials such as videos to track your research. Each example will be accompanied by an explanatory commentary.
Minimum 1000 words requirement in total
Submission Requirements Checklist
Student’s constructed word press blog. Assessment submission will revolve around a link being provided to the blog for progress checks and final assessment
CM02 – Due Week 5
In this assessments students are required to research a logo and design to be used for their photo business stationery including business card, letterhead and with compliments card.
Prepare a design brief
The following factors and processes are to be considered when preparing the brief:
- Type of product or service – what are you offering?
- The purpose or desired outcome – what do you want the design to achieve?
- Content – what elements are required?
- Target Audience – who will you be dealing with?
- What is the main message you want to get across?
- What is the tone of the message? (excited, sophisticated, subtle, etc.)
- What limitations exist?
- Technical graphics requirements e.g.: size, shape, and colours, substrate (paper)
- Deadline – how long do we have to achieve these outcomes?
Students are to create a presentation in PDF format to show research and back up work leading to designing a business card, letterhead and with compliments card in Adobe software for their photographic business. This should show an understanding of layout, logo design, colour choices and appropriate font selections.
Kuler-‐ Colour combination website
Kuler is a free website that can be used to create your own colour combinations or use existing ones. These colour combinations can be loaded into any adobe program swatches palette. Both web and print colours are available. http://kuler.adobe.com/
Font choices that can be loaded into both pc and Mac. http://www.dafont.com/
Substrate choices (paper)
Largest family owned paper merchants in Australia. This website will allow you to order sample choices for your business card and letterheads. http://www.kwdoggett.com.au/
Submission: Your PDF should contain:
1. Your design brief with all elements mentioned above
- 2. Contact sheet
Using Adobe Bridge make a PDF contact sheet of designs that have inspired you when developing your own ideas
What makes for good business stationery? What is the role of logo/branding in this context (300 words)
Sketches of layout for your business card, letterhead and stationery that you will create in assessment
CM03 – Due Week 12
Students are to create their graphic works based on earlier research and experimentation while extending colour management research relevant to this stage. Using graphic concepts developed in assessment 1 and 2, students develop and demonstrate their Adobe software skills and colour management knowledge for print production as they finalise their graphic works and also create and upload an SWF website of colour corrected images.
- Students are to use the knowledge gained in assignment 1 and 2 and apply it to create finished business cards, letterhead and with compliments stationary ready for output as pdf.
Business card specifications are:
Size-‐ 90 x 55mm Colour-‐ CMYK Resolution-‐ 300 DPI
Letterhead specifications are:
Size-‐ 210 x 297mm Colour-‐ CMYK Resolution-‐ 300 DPI
With compliments specifications are:
Size-‐ 85x125mm Colour-‐ CMYK Resolution-‐ 300 DPI
- Students are to experiment with colour correction and apply techniques to 6 of their own images. Document this process with before and after examples of colour corrections. Images will then be output to an SWF website.
Image processes that should be covered include:
Colour correction findings for web Colour correction findings for print
Use of ICC profiles in Photoshop and lightroom
White point and end points
Total ink coverage’s for different substrates
Dealing with colour casts (also known as colour imbalances)
- Print ready pdfs of the three stationery items at the specifications above
- Supply a URL link to website with the six colour corrected images.
- A write up of your colour correction/management strategies
CM04 – Due Week 13
In class students receive feedback and respond to a range of discussion questions regarding their work in this subject. There will also be discussion that centers on updating and responding to future colour management systems and strategies as they arise from emerging technologies and workplace practices
Part 1 Peer and lecturer review of graphics work
- Each student will present their graphic design work to the class in the form of a Powerpoint or pdf presentation
- They will need to make a short (2 minute) oral reflection on the work covering:
- Underpinning concept
- Inspiration for the work
- The degree to which they believe that they have achieved their objectives
- What they would do differently next time/How they will evolve the work into the future
- Students will give and receive feedback in the form of a whole class critique of their graphics work from both a technical and aesthetic perspective -‐ in the context of the design objectives set by the student
- All students and the lecturer will be required to participate in giving and receiving feedback on each other’s works
Part 2. Discussion of colour management now and into the future
- What hardware and software solutions have emerged to establish a colour managed workflow?
- How successful have students been in adopting colour management strategies?
- What challenges have been encountered in adopting a colour managed workflow?
- How will students keep up to date with developments in colour management into the future?
The lecturer will monitor each student’s presentation and participation in this assessment.